Offering transformative leadership in Business Process Outsourcing (BPO) and Digital Marketing industries. Adept at driving operational and digital transformation, organizational restructuring, new market expansion, service delivery optimization, and business excellence. Act as internal management consultant to drive business success.
Global Business Expansion Acquisition/ Funding, Roadmap Profitable Growh Strategies, Low Cac Growth Marketing, Post Merger Transformation, Change Management, Managing Complex Operations.
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Leadership & Change, Delivering Growth Objectives, Merger Planning, Business Operations & Decisions
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2021 - Present
Responsible for strategies aimed at community mobilization, content curation, supply growth and quality, compliance, community partnerships, compliance and legal aspects, and overall business growth around sustainable tourism.
2021 - Present
Spearheading digital transformation, marketing, sales, and service delivery efforts at SEOReseller. Leading brand and communication strategy for 800 partners & 9000 business owners, digital marketing budgets, formulation & implementation of strategies for SEO, PPC, affiliate marketing, and more.
2018 - 2021
Managed a PnL portfolio of $10 million, achieving 26% margin. Directed day-to-day operations for a large team and orchestrated seamless ramp-ups, focusing on financial health, client relationships, and meeting Service Level Agreements (SLAs). Oversaw transitions, ensuring compliance, and guiding teams through complex processes.
2016 - 2018
Crafted empowering training curricula, spotted opportunities for operations improvement and individual development, turning a cost-center to profit-center.
Facilitated merger of SEOReseller through Ops, Finance, Strategy compliances and results, making it a formidable market player with $30 Mn Topline.
At Firstsource, selected from India to expand Philippines operations. Grew $10 Mn annual PnL, achieving a 26% margin. Successfully balanced strategic investments for expansion with initiatives to maintain high employee morale, creating sustained growth.
Transformed Firstsource’s training and development, shifting from cost center to profit center in 6 months. Optimized curricula to focus on application to specific job roles, slashing training time by 80%. ( ~ 15% revenue boost post-training)
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contact@joelmadtha.com | +63 917-5688294 | Ortigas, Philippines
Leadership & Change, Delivering Growth Objectives, Merger Planning, Business Operations & Decisions
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